{"id":14140,"date":"2022-11-25T15:09:59","date_gmt":"2022-11-25T15:09:59","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&p=14140"},"modified":"2026-05-21T14:33:02","modified_gmt":"2026-05-21T14:33:02","slug":"christmas-marketing-campaign-tips-for-salons","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/christmas-marketing-campaign-tips-for-salons\/","title":{"rendered":"6 ideas for your salon\u2019s Christmas marketing campaign"},"content":{"rendered":"

Christmas is well on its merry way, which means the busiest time of year for hair and beauty salons is right around the corner. An effective Christmas marketing campaign can be that extra push your salon needs to really make the most of this time of year \u2013 making sure that your salon stands out from the crowd, and your chairs are full throughout the season. So,\u00a0we\u2019ve put together some tips to help you\u00a0plan a great Christmas marketing campaign<\/strong>\u00a0\u2013 from effective promotions to compelling communications. Let\u2019s get started.<\/p>\n

\"christmas
Pixabay \u2013 Bru-nO<\/figcaption><\/figure>\n

1. Define some Christmas marketing goals for your salon during the holiday season<\/h2>\n

Often, the main goal of any beauty salon is to\u00a0increase bookings<\/strong> \u2013 this is a given.\u00a0But, it\u2019s important that you also take into account other key aspects and ambitions of your business, such as:\u00a0improving your salon\u2019s branding and image, increasing the loyalty of your clients, and attracting new clients.<\/strong>\u00a0All of these goals can be influenced by your Christmas campaigns.<\/p>\n

Whether you focus on just one, a couple, or all of these aspects \u2013 it\u2019s important to have clear, set goals that you\u2019d like to achieve. For example, how many new clients have taken advantage of a certain promotion; how many new followers you\u2019ve gained from a social media post; or how many existing clients have been encouraged to make a new booking following a marketing email. This will help you when planning and tracking the success of your campaigns.<\/p>\n

2. Decorate your salon for Christmas<\/h2>\n

Decorating your salon is a great way to kick off your marketing efforts, draw attention to your salon, and get your staff and clients into the Christmas spirit. As well as physical decorations, you can also add a few subtle changes to your online presence to add a Christmas theme. For example, change your profile picture on your social media and add some festive elements to your website. Try to keep your branding, colours, imagery etc. uniform across all platforms, as this is a great opportunity to help solidify your brand image and make your salon stick in the minds of clients.<\/p>\n

3. Get into the giving spirit<\/h2>\n

Christmas is a time for giving.\u00a0It\u2019s been a tough year for many, so if you are able to<\/strong>, it can be a nice opportunity to give back a little this Christmas to the project of your choice.\u00a0Whether that\u2019s support for a food bank, homeless shelter, help for the elderly, animal protection \u2013 truly, the list goes on when it comes to causes that could use a little help during the Christmas season.<\/p>\n

Again, only if you have the facilities and capacity, consider a charitable donation \u2013 perhaps by donating a percentage of profits during a certain time period, or on a certain service. This way, you\u2019ll be doing something beautiful whilst also encouraging bookings or sales.<\/p>\n

The most important thing when it comes to charitable donations is that you\u2019re completely transparent.\u00a0Your clients should feel that they know exactly how and where their money is going to be spent.\u00a0For example, tell them about your Christmas charity campaigns, and inform them about the background of the fundraising project through social media (or with a poster in your salon).\u00a0And, at the end of the campaign,\u00a0don\u2019t forget to communicate how much money you\u2019ve raised<\/strong>\u00a0and, of course, thank your clients for their support.<\/p>\n

4. Put together an advent calendar for your clients<\/h2>\n

The\u00a0advent calendar<\/strong>\u00a0is a popular Christmas campaign every year, and for good reason.\u00a0To create an advent calendar of your own, just decide on a certain number of days between December 1st and December 24th on which you\u2019d like to give gifts to your customers.\u00a0Make sure to let your audience know beforehand, then randomly draw the winners of each prize on the corresponding day.<\/p>\n

You can go about this in one of two ways:<\/p>\n

    \n
  1. Choose winners from your social media followers (this will help to grow your social media following, and can help grow your client base).<\/li>\n
  2. Choose winners from your existing clients (this is a great way of encouraging client loyalty, and thanking your clients for their support).<\/li>\n<\/ol>\n

    Either way, you can announce the winners via social media channels such as Instagram \u2013 which will draw attention to your salon and improve your salon image.\u00a0Prizes can range from specific products, like a special shampoo or face mask, to discounts on specific services, such as balayage or a manicure.\u00a0Of course, you should save the best prize for Christmas Eve.\u00a0<\/strong><\/p>\n

    Not sure which products or services would make good prizes for your clients?\u00a0Treatwell Pro<\/a>\u00a0gives you the ability to analyse trends, see which products and services are most popular (and which ones need an extra boost) over a certain time frame, and make intelligent and informed decisions when it comes to your marketing campaigns.\u00a0Want to find out more?<\/p>\n

    \n
    Request your free demo now<\/a><\/div>\n<\/div>\n
    \n
    \"\"
    Pixabay \u2013 Bob_Dmyt<\/figcaption><\/figure>\n

    5. Promote your salon\u2019s Instagram account at Christmas<\/h2>\n

    Ever wondered what the best way is to promote\u00a0your salons social media channels<\/a> during the holidays?\u00a0One easy way is by running a competition. Choose a prize (for example a free service like a haircut or facial)<\/strong>, publish it on Instagram, and\u00a0encourage people to comment on your\u00a0post\u00a0and\/or tag a friend<\/strong>, as well as make sure they follow your account (that part\u2019s very important). Then, randomly pick a winner from all of those who have taken part.<\/p>\n

    This Christmas competition will help you gain new followers, attract new clients to your salon, as well as encouraging your current\u00a0clients to make new bookings.<\/p>\n

    6. Send Christmas greetings from your salon<\/h2>\n

    Christmas is the perfect opportunity to engage with your clients through marketing communications \u2013 and a Christmas greetings email is a prime example. Use emails to draw attention to your salon<\/a> and your Christmas offers, remind clients to book in early, and thank them for their loyalty. You can also give an outlook for the coming year.\u00a0For example, you can announce\u00a0some new hairdressing services or beauty techniques you\u2019ll be offering in the new year.\u00a0<\/strong>With Treatwell Pro\u2019s marketing features, you\u2019ll have all the tools you need to send effective and engaging communications to make the most of the Christmas season.<\/p>\n

    \"Christmas
    Pixabay \u2013 BiljaST<\/figcaption><\/figure>\n

    How Treatwell Pro can help you with your Christmas marketing campaigns<\/h2>\n

    Need a helping hand with your Christmas campaign?\u00a0Consider us your salon\u2019s little helpers. Treatwell Pro helps you with all of the promotions you want to carry out in your hairdressers or beauty salon.\u00a0Our intuitive, easy-to-use software can help you build a client database, communicate with your clients effortlessly, and create VIP cards, flash promotions and other effective<\/strong>\u00a0campaigns for your salon. Speak to one of our experts to find out just what else Treatwell can do for your salon.<\/p>\n

    \n
    Request your free demo now<\/a><\/div>\n<\/div>\n<\/div>\n

    FAQs<\/h2>\n
    \n
    \n

    How can you set Christmas marketing goals for your salon?<\/h3>\n

    Clearly define what you want to achieve, such as increasing bookings, attracting new clients, or boosting client loyalty. Set measurable targets like the number of clients taking up a promotion or the increase in social media followers. This helps you plan and track your Christmas campaigns effectively.<\/p>\n<\/div>\n

    \n

    What are effective ways to decorate your salon for Christmas?<\/h3>\n

    Use festive decorations in your physical salon and update your online presence with a Christmas theme. Change profile pictures on social media and add seasonal touches to your website. Keep your branding, colours, and imagery uniform across all platforms for a cohesive look.<\/p>\n<\/div>\n

    \n

    How can you give back to charity through your salon at Christmas?<\/h3>\n

    Organise a charitable donation by donating a percentage of profits during a set period or from specific services. Be completely transparent about your charity campaign and regularly communicate to clients how much has been raised. Inform clients of the project background through social media or in-salon posters, and thank them afterwards.<\/p>\n<\/div>\n

    \n

    What is an advent calendar campaign and how can it grow your business?<\/h3>\n

    Create an advent calendar by offering prizes or gifts on selected days between 1st and 24th December. Pick winners from your social media followers or existing clients to encourage loyalty or grow your audience. Announce winners on channels like Instagram to boost engagement and brand awareness.<\/p>\n<\/div>\n

    \n

    How can you use Instagram competitions to attract more clients at Christmas?<\/h3>\n

    Run a Christmas competition by posting a free service as a prize on Instagram and asking participants to comment or tag a friend. Require people to follow your account for entry. This strategy helps you gain followers, attract new clients, and encourage bookings from current clients.<\/p>\n<\/div>\n

    \n

    What should you include in a Christmas greetings email to clients?<\/h3>\n

    Send a Christmas greetings email highlighting your seasonal offers, reminding clients to book in advance, and thanking them for their loyalty. Mention any new services or beauty techniques launching in the new year. Use this as a chance to strengthen client relationships and promote early bookings.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Christmas is well on its merry way, which means the busiest time of year for hair and beauty salons is right around the corner. An effective Christmas marketing campaign can be that extra push your salon needs to really make the most of this time of year \u2013 making sure that your salon stands out […]<\/p>\n","protected":false},"author":50,"featured_media":14141,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Christmas Marketing Tips for Salons: Complete Guide","_yoast_wpseo_metadesc":"Discover effective Christmas marketing ideas for salons. 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