{"id":1190,"date":"2020-07-09T14:41:00","date_gmt":"2020-07-09T14:41:00","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&#038;p=1190"},"modified":"2026-03-15T17:12:15","modified_gmt":"2026-03-15T17:12:15","slug":"what-weve-learned-from-hair-salons-reopening-after-lockdown","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/what-weve-learned-from-hair-salons-reopening-after-lockdown\/","title":{"rendered":"What we\u2019ve learned now hair salons are back open in England"},"content":{"rendered":"<p>After what felt like an eternity, hairdressers and barbers were officially able to reopen \u2014 and the nation couldn\u2019t have been happier about it.&nbsp;<\/p>\n<p>The first few weeks back in business were electric, with booking numbers breaking all sorts of records. One thing\u2019s for certain \u2014 from fixing DIY disasters to catching up with old friends \u2014 hairdressers, you were missed.  <\/p>\n<p>Now, as we continue to navigate the &#8216;new normal&#8217;, we take a look into some key things we&#8217;ve learnt since being back in action.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Bookings numbers were (really) big<\/strong><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/06\/FIXSKIN_NLD_385422_8_1-1.jpg\" alt=\"\" class=\"wp-image-1123\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/06\/FIXSKIN_NLD_385422_8_1-1.jpg 900w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/06\/FIXSKIN_NLD_385422_8_1-1-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/06\/FIXSKIN_NLD_385422_8_1-1-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/06\/FIXSKIN_NLD_385422_8_1-1-720x480.jpg 720w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<p>Clients were <em>definitely<\/em> ready to get back in the chair.&nbsp;<\/p>\n<p>We saw a huge increase in demand for appointments for the first week back, as soon as bookings were available &#8211; a<strong> 2,250% increase<\/strong>, to be exact, across a range of different treatment types.<\/p>\n<p>In fact, out of every single appointment slot available last week, a pretty staggering <strong>80% <\/strong>of them were booked up. People really missed the salon.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Men\u2019s hair is leading the charge<\/strong><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/368557_NL_Meer_Kappers_08-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1192\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/368557_NL_Meer_Kappers_08-1-1-1024x683.jpg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/368557_NL_Meer_Kappers_08-1-1-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/368557_NL_Meer_Kappers_08-1-1-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/368557_NL_Meer_Kappers_08-1-1-720x480.jpg 720w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/368557_NL_Meer_Kappers_08-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>The biggest jump in bookings, compared to pre-lockdown? Men\u2019s hair.&nbsp;<\/p>\n<p>Bookings were up more than <strong>10x <\/strong>(narrowly beating out women\u2019s) to become the most-booked treatment on Treatwell, as male clients everywhere were finally able to ditch their new desert island look.<\/p>\n<p>This is also likely to do with the increased safety that comes with pre-booking, instead of relying on the more traditional walk-in &#8211; which is no longer allowed by government regulations.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Roots are showing up<\/strong> strong<\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/2019-10-15_Treatwell_Reemotion-Hair_Austria-Photo-2960.jpg\" alt=\"\" class=\"wp-image-1193\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/2019-10-15_Treatwell_Reemotion-Hair_Austria-Photo-2960.jpg 900w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/2019-10-15_Treatwell_Reemotion-Hair_Austria-Photo-2960-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/2019-10-15_Treatwell_Reemotion-Hair_Austria-Photo-2960-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/2019-10-15_Treatwell_Reemotion-Hair_Austria-Photo-2960-720x480.jpg 720w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<p>This one shouldn\u2019t come as a surprise. After being starved of any colour touch-ups for months, bookings for men&#8217;s and women\u2019s hair colouring treatments &#8211; everything from sorting out roots to new highlights &#8211; shot up by <strong>942%<\/strong> compared to the week before lockdown began, in one of the biggest peaks we\u2019ve ever seen.<\/p>\n<p>Be prepared to fix some home-hair-colours gone seriously wrong<strong>.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Peak times are pretty much gone<\/strong><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/Coiffures_Reyhan_383114_NLD_6_1.jpg\" alt=\"\" class=\"wp-image-1194\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/Coiffures_Reyhan_383114_NLD_6_1.jpg 900w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/Coiffures_Reyhan_383114_NLD_6_1-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/Coiffures_Reyhan_383114_NLD_6_1-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/07\/Coiffures_Reyhan_383114_NLD_6_1-720x480.jpg 720w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<p>With all that extra demand for hair treatments has come a big shift not just in the \u2018what\u2019 of hair booking, but also the \u2018when\u2019.<\/p>\n<p>Whether it\u2019s people working more flexibly from home, still furloughed or just prioritising their self-care, instead of the normal lunchtime peaks salons would expect to see, we\u2019ve seen bookings spread out across the whole day &#8211; especially in the mornings, around 10AM. Gone are the days of the dead Monday.<\/p>\n<p>What does that mean? With more bookings spread out across the day, it might be an idea to consider extending your opening hours to make sure you&#8217;re capturing as many bookings as possible. The appetite is certainly there.<\/p>\n<p>(One enterprising gentleman in Yorkshire even booked in his haircut and beard trim at 5AM. Now that\u2019s dedication.)<\/p>\n<h2>FAQs<\/h2>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1773594662564\">\n<h3 class=\"schema-faq-question\">How much did salon bookings increase when reopening?<\/h3>\n<p class=\"schema-faq-answer\">Bookings surged by 2,250% in the first week salons reopened, covering a wide range of treatments. This sharp rise demonstrates just how eager clients were to return after lockdown. Nearly every appointment slot was in high demand.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594662565\">\n<h3 class=\"schema-faq-question\">What percentage of salon appointments were booked after reopening?<\/h3>\n<p class=\"schema-faq-answer\">About 80% of all available appointment slots were filled during the first week back. This shows clients were ready to return as soon as salons were open again. High demand was seen across different services.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594662566\">\n<h3 class=\"schema-faq-question\">Which treatment saw the biggest rise in bookings post-lockdown?<\/h3>\n<p class=\"schema-faq-answer\">Men\u2019s hair services saw the largest increase, with bookings up more than 10x compared to before lockdown. Demand from male clients narrowly surpassed women\u2019s treatments, making it the most-booked category. Many switched to pre-booking due to changes in government regulations.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594662567\">\n<h3 class=\"schema-faq-question\">How have salon peak booking times changed recently?<\/h3>\n<p class=\"schema-faq-answer\">Booking times are now spread throughout the day instead of peaking at lunchtime. Mornings, particularly around 10AM, have become busier, and even unusual hours like 5AM have seen bookings. Consider extending your opening hours to accommodate the new client demand patterns.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594662568\">\n<h3 class=\"schema-faq-question\">Why are hair colouring treatments especially popular now?<\/h3>\n<p class=\"schema-faq-answer\">Bookings for hair colouring jumped by 942% compared to the week before lockdown began. Clients needed professional help after months without colour touch-ups, with many seeking to fix home colouring attempts and visible roots.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>After what felt like an eternity, hairdressers and barbers were officially able to reopen \u2014 and the nation couldn\u2019t have been happier about it.&nbsp; The first few weeks back in business were electric, with booking numbers breaking all sorts of records. One thing\u2019s for certain \u2014 from fixing DIY disasters to catching up with old [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":1192,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Hair Salon Reopening Trends: Booking Guide 2024","_yoast_wpseo_metadesc":"Explore updated salon booking trends after reopening\u2014peak hours, popular treatments, and what\u2019s new for clients in 2024. Get the latest insights!","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much did salon bookings increase when reopening?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bookings surged by 2,250% in the first week salons reopened, covering a wide range of treatments. This sharp rise demonstrates just how eager clients were to return after lockdown. Nearly every appointment slot was in high demand.\"}},{\"@type\":\"Question\",\"name\":\"What percentage of salon appointments were booked after reopening?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"About 80% of all available appointment slots were filled during the first week back. This shows clients were ready to return as soon as salons were open again. High demand was seen across different services.\"}},{\"@type\":\"Question\",\"name\":\"Which treatment saw the biggest rise in bookings post-lockdown?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Men\u2019s hair services saw the largest increase, with bookings up more than 10x compared to before lockdown. Demand from male clients narrowly surpassed women\u2019s treatments, making it the most-booked category. Many switched to pre-booking due to changes in government regulations.\"}},{\"@type\":\"Question\",\"name\":\"How have salon peak booking times changed recently?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Booking times are now spread throughout the day instead of peaking at lunchtime. Mornings, particularly around 10AM, have become busier, and even unusual hours like 5AM have seen bookings. 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Clients needed professional help after months without colour touch-ups, with many seeking to fix home colouring attempts and visible roots.\"}}]}"},"categories":[11],"tags":[],"target-audience":[16,19],"class_list":["post-1190","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-featured","target-audience-barbershop","target-audience-salon-owners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hair Salon Reopening Trends: Booking Guide 2024<\/title>\n<meta name=\"description\" content=\"Explore updated salon booking trends after reopening\u2014peak hours, popular treatments, and what\u2019s new for clients in 2024. 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