Fixed_Assets_Header_BG_02

B2C Primary logo

Where we use this
Our master brand logo plays a central role in the Treatwell Group brand world and must feature on every piece of  B2C communication from large above the line campaigns to branded pens. It is also the foundation of our other logos. Wherever possible our primary logo should be used and for instances where it isn’t fit for purpose we have a secondary version.

Please go to the colour usage section for more guidance on colour.

Primary_logotype-03

Clear space
It’s important that an area of clear space is left around our logo, to allow for legibility and clear stand out. Clear space is determined by using the ‘L’ from our logo as a unit of measurement, as shown. As shown on the right, we must always leave a minimum of the 1 times the width of the letter ‘L’ from the logo.

This area should be kept free of any other logos text and imagery. This space is the minimum amount and should be increased wherever possible.

Primary_logotype-01
Primary_logotype-02

Minimum size
To ensure legibility and brand stand out please do not use our logo below 14 mm wide for print and 50px wide for digital.

 

Primary_logotype-min-size-04
Primary_logotype-min-size-05

B2C Secondary logo

TBC

Secondary_logo-01

Clear space

TBC

Secondary_logo-02

Minimum size
TBC


Positioning & layout

Print placement

To provide flexibility we can place our logo in four
places on both p
ortrait  and landscape formats.

1. Top left corner
2. Top right corner
3. Bottom left corner
4. Bottom right corner

Please ensure the logo follows
the clearspace guidance.


Logo colour usage

xxx

We have a few ways to use colour with our B2C logos. Scroll through to see the options.

1. White on a brand colour from our palette.
2. We want our logo to be as visible as possible. When using it on photographs, please choose a colour which ensures the best possible legibility.

Please ensure the logo follows
the clearspace guidance.

Logo misuses

(what not to do)

Logo_misuse-02

DO NOT stretch or compress the width or height of our logo.

Logo_misuse-03

DO NOT change the colour of our logo except to the colours advised.

Logo_misuse-04

DO NOT rotate our logo in any way.

Logo_misuse-05

DO NOT break up our logo in any way.

Logo_misuse-06

DO NOT outline our logo.

Logo_misuse-07

DO NOT place our logo in a container.

Logo in use

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B2B Connect logo

Our master brand logo plays a central role in the Treatwell Group brand world and must feature on every piece of  B2C communication from large above the line campaigns to branded pens. It is also the foundation of our other logos. Wherever possible our primary logo should be used and for instances where it isn’t fit for purpose we have a secondary version.

Please go to the colour usage section for more guidance on colour.

Treatwell Connect_logotype-07

Clear space
It’s important that an area of clear space is left around our logo, to allow for legibility and clear stand out. Clear space is determined by using the ‘L’ from our logo as a unit of measurement, as shown. As shown on the right, we must always leave a minimum of the 1 times the width of the letter ‘L’ from the logo.

This area should be kept free of any other logos text and imagery. This space is the minimum amount and should be increased wherever possible.

Treatwell Connect_logotype-01
Treatwell Connect_logotype-04

Minimum size
To ensure legibility and brand stand out please do not use our logo below 14 mm wide for print and 50px wide for digital.

 

Primary_logotype-min-size-04
Primary_logotype-min-size-05

B2B Primary
Connect Pro log
o

 

Our master brand logo plays a central role in the Treatwell Group brand world and must feature on every piece of  B2C communication from large above the line campaigns to branded pens. It is also the foundation of our other logos. Wherever possible our primary logo should be used and for instances where it isn’t fit for purpose we have a secondary version.

Please go to the colour usage section for more guidance on colour.

Treatwell Connect_logotype-06

Clear space
It’s important that an area of clear space is left around our logo, to allow for legibility and clear stand out. Clear space is determined by using the ‘L’ from our logo as a unit of measurement, as shown. As shown on the right, we must always leave a minimum of the 1 times the width of the letter ‘L’ from the logo.

This area should be kept free of any other logos text and imagery. This space is the minimum amount and should be increased wherever possible.

Treatwell Connect_Pro_Primary_logo-01
Treatwell Connect_logotype-05

Minimum size
To ensure legibility and brand stand out please do not use our logo below 14 mm wide for print and 50px wide for digital.

 

Primary_logotype-min-size-04
Primary_logotype-min-size-05

B2B Secondary
Connect Pro log
o

 

Our master brand logo plays a central role in the Treatwell Group brand world and must feature on every piece of  B2C communication from large above the line campaigns to branded pens. It is also the foundation of our other logos. Wherever possible our primary logo should be used and for instances where it isn’t fit for purpose we have a secondary version.

Please go to the colour usage section for more guidance on colour.

Treatwell Connect_Secondary_logo-02

Clear space
It’s important that an area of clear space is left around our logo, to allow for legibility and clear stand out. Clear space is determined by using the ‘L’ from our logo as a unit of measurement, as shown. As shown on the right, we must always leave a minimum of the 1 times the width of the letter ‘L’ from the logo.

This area should be kept free of any other logos text and imagery. This space is the minimum amount and should be increased wherever possible.

Treatwell Connect_Secondary_logo-01

Minimum size
To ensure legibility and brand stand out please do not use our logo below 14 mm wide for print and 50px wide for digital.

 

Primary_logotype-min-size-04
Primary_logotype-min-size-05


Positioning & layout

Print placement

To provide flexibility we can place our logo in four
places on both p
ortrait  and landscape formats.

1. Top left corner
2. Top right corner
3. Bottom left corner
4. Bottom right corner

Please ensure the logo follows
the clearspace guidance.


Logo colour usage

xxx

We have a few ways to use colour with our B2C logos. Scroll through to see the options.

1. White on a brand colour from our palette.
2. We want our logo to be as visible as possible. When using it on photographs, please choose a colour which ensures the best possible legibility.

Please ensure the logo follows
the clearspace guidance.


Logo colour usage

xxx

We have a few ways to use colour with our B2C logos. Scroll through to see the options.

1. White on a brand colour from our palette.
2. We want our logo to be as visible as possible. When using it on photographs, please choose a colour which ensures the best possible legibility.

Please ensure the logo follows
the clearspace guidance.


Logo colour guidance

xxx

We have a few ways to use colour with our B2C logos. Scroll through to see the options.

1. White on a brand colour from our palette.
2. We want our logo to be as visible as possible. When using it on photographs, please choose a colour which ensures the best possible legibility.

Please ensure the logo follows
the clearspace guidance.

Our colour system

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Please go to the colour usage section for more guidance on colour.

Primary colour palette

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Please go to the colour usage section for more guidance on colour.

Primary_Colours
Primary_Colours3
Primary_Colours4
Primary_Colours5
Primary_Colours6
Primary_Colours2
Primary_Colours7

Secondary colour palette

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Please go to the colour usage section for more guidance on colour.

Dark orange

Dark pink

Dark yellow

Dark beige

Dark green

Dark teal

Dark navy

Secondary_Colours_Dark2

Light orange

Secondary_Colours_Light
Secondary_Colours_Dark4

Light pink

Secondary_Colours_Light2
Secondary_Colours_Dark6

Light yellow

Secondary_Colours_Light3
Secondary_Colours_Dark8

Light beige

Secondary_Colours_Light4
Secondary_Colours_Dark10

Light green

Secondary_Colours_Light5
Secondary_Colours_Dark14

Light teal

Secondary_Colours_Light7
Secondary_Colours_Dark12

Light navy

Secondary_Colours_Light6

Product colour guidance

For colours guidance around product please follow the link below.

Max_colours

Colour usage 3 maximum 

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Please go to the colour usage section for more guidance on colour.

Colour in use

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Our typefaces

Our bespoke typeface is part of our brand personality....

Primary typeface

Treatwell sans is 

 

 

our bespoke typeface

 

 

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Please go to the colour usage section for more guidance on colour.

Aa  Bb  Cc  Dd  Ee  Ff  Gg  Hg  Ii  Jj  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv Ww  Xx Yy  Zz
1234567890

Bold  Italic  Regular Italic

Web typeface

Montserrat is our 

 

 

web safe typeface

 

 

Montserrat is only to be used as a fallback if Treatwell Sans is not available.

Montserrat is a free Google typeface with no restrictions on licensing.

Montserrat can be downloaded at
https://fonts.google.com/specimen/Montserrat/

Aa  Bb  Cc  Dd  Ee  Ff  Gg  Hg  Ii  Jj  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv Ww  Xx Yy  Zz
1234567890

Bold  Italic  Regular Italic 

Typesetting

Treatwell sans is 

 

 

our bespoke typeface

 

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

Please go to the colour usage section for more guidance on colour.

Product type guidance

For colours guidance around product please follow the link below.

Type in use

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.