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Located in the heart of London’s West End is the boutique salon, Czaro Hair. Combining contemporary styling with understated luxury, Czaro ensure that their clients receive a bespoke and exquisite salon experience in a warm and friendly atmosphere. Czaro have been using Wahanda for just over a year and recently started using the Wahanda Connect system to great success.
Czaro are already seeing great results: “Wahanda Connect has helped to drive business, [as] online shoppers want to use a system to expedite the shopping experience.
"The faster and easier they can locate the service they are looking for and book an appointment, the more likely they’ll buy from us. Wahanda Connect does just that. In the first week of using Wahanda Connect we experienced a much higher volume of online bookings.”
Finding the Wahanda Connect software very simple and easy to use, Czaro are particularly fond of the straightforward layout and plan to make use of the new features such as reports, SMS text reminders, and marketing and promotional tools which are due to be added very soon.
As a Premium venue listing, Czaro have a featured profile, create Spotlight Offers and accept Wahanda vouchers too - covering all potential revenue sources in one fell swoop.
Czaro told us: “As we are a relatively new business, Wahanda has helped generate many new clients, 15-20% of which are returning clients. We tried other sites, but we found that the vast majority of Wahanda customers were of a higher caliber, and were genuinely searching for a highly recommended and reputable salon as opposed to one-off customers looking for a cheap deal for a one-off visit.”
Situated just off Oxford Street, many of Czaro’s clients are hardworking professionals so their busiest times are lunchtimes, evenings and weekends. They’ve therefore found that Wahanda is a great tool for filling the less popular appointment slots.
“By maximising staff utilisation, we decrease the time our staff sits idle and therefore maximise our profits. In the spa and salon industry, when a therapist is not working with a customer, you lose that opportunity to earn revenue.”
Through working with Wahanda, Czaro have improved both their online presence and search engine optimisation, and enjoy the reviews feature which encourages new clients to try them out.
Czaro finish: “For us, the Wahanda brand is a cool, exciting and rapidly expanding brand, with new ideas, always striving to be bigger and better, and at the forefront of the online health and beauty industry.”
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