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Treatwell Business News

The ABCs of KPIs

10
March
2014
The ABCs of KPIs

As I was writing this article about KPIs, I was reminded of various subjects we studied at school. Naturally, as I am using words to communicate I thought about English. In putting together the free resource at the end of this article and in explaining some of the tips and advice, I had to use some basic maths. What surprised me though, was how geography and sports also were involved...

When I think of geography, I tend to think of maps. Maps help you to get to find your way and get to where you are going. However, if you don’t know where you are now, then even with the best map in the world, you would still be lost.

What you need is some type of marker; a stake in the ground that tells you where you are, or in this case, where your business is right now. This indicator is going to help...

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Treatwell pro: turning online promotions into profit

29
October
2013
Treatwell pro: turning online promotions into profit

Wahanda CEO Lopo Champalimaud wrote the following for Spa Life about how to successfully use online promotions to generate profit...

With over 37%* of people in the UK currently using the internet to browse and buy beauty and personal care, it’s clear that our industry needs to get transacting online, and fast.

In the first chapter of the beauty services industry's migration online, we saw the rise of third party promotions, daily deal sites and flash sales. However, overwhelming demand for certain discounts, and poorly constructed offers have unfortunately led to a growing tide of negativity around these kinds of online promotions. Rather than supporting our trade, online discounting is, these days, blamed for encouraging customer promiscuity, aiding erosion of margins and damaging our...

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Treatwell press: Honesty, transparency and the power of the positive review

21
August
2013
Treatwell press: Honesty, transparency and the power of the positive review

Since launch, Wahanda has encouraged members of its online community to review beauty services that they have experienced at venues on the site. These reviews provide a useful resource for other consumers trying to decide where to go and what treatments to have, but also help them to discover little known venues offering high quality beauty experiences (which Wahanda call ‘Hidden Gems’).

With the evolution of Wahanda’s appointment booking service, venue reviews are proving an invaluable sales tool for beauty businesses - both big and small - to attract new clients. In fact, businesses listed on Wahanda that have 10 or more positive reviews (rating them at four stars and above) generate more interest and receive twice as much traffic to their venue page.

Founder and CEO, Lopo...

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Habia launching new register to boost industry quality and confidence

14
March
2013
Habia launching new register to boost industry quality and confidence

Listen up beauty industry professionals – that’s quite a few of you we imagine. – we’ve got some exciting news. The Habia Skills Academy (the government-appointed skills body for the hair, beauty, nail and spa sector) is developing a new professional register to help raise quality standards and boost consumer confidence in the beauty industry.

The independent, voluntary register of beauty and spa professionals from across the UK will be based on the successful Register of Exercise Professionals (REPS) model, which is run by Habia's parent company SkillsActive and is the largest of its kind anywhere in the world with 30,000 members.

Acting as a mark of quality and skills reassurance for both professionals and consumers, the register will be available to the general public to verify...

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Treatwell pro: taking good quality images

18
February
2013
Treatwell pro: taking good quality images

As a health and beauty insider you don't need us to tell you how important first impressions can be, but with thousands of other spas and salons on site it’s important you make the effort to stand out. Make sure your venue is looking pretty as a picture - and that you’re showing off its full potential - by uploading some eye catching and inspiring images with our gallery function.

Keeping your venue page looking smart has many benefits, but images allow prospective customers to visualise their experience at your salon and can actually make the difference between them booking an appointment and looking elsewhere.

If photography’s not your forte, don’t worry. You don’t need a fancy camera or expensive lighting, just take a look at our easy guide to taking inspiring pictures. Say...

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Treatwell pro: nail makeup steals the show in UK cosmetics market

17
September
2012
Treatwell pro: nail makeup steals the show in UK cosmetics market

According to the latest research from Mintel into colour cosmetics, the makeup sector really is proving to be recession-proof, with UK retail sales of colour cosmetics putting on a good performance in 2011. With market value up by over 8% from 2010 (when the market was valued at £1.28 billion), the industry has seen sales of a stunning £1.38 billion. Growth is expected to continue - albeit at a slower pace - into 2012 and beyond, to achieve an estimated market worth £1.44 billion in 2012.

Vivenne Rudd, Head of Beauty and Personal Care Insight at Mintel, said:

"The market turned in a dynamic performance in comparison to other beauty categories like haircare and bodycare. Furthermore, continued active new product development, an expanding consumer base and fashion trends were additional...

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Treatwell pro: back to school marketing tips

04
September
2012
Treatwell pro: back to school marketing tips

We understand that juggling a business and its promotional activities can sometimes feel a little overwhelming. To get you up to speed this autumn and to help you negotiate the marketing minefield with ease, it's time to go back to school.

Don't panic - there aren't any tests or grades resting on your performance, but brushing up on on your skills could really help to drive your business forward. Take a seat, grab a pen and some paper and listen up.

We'll try our best to make it as easy as ABC.

A is for…Always give your customers information about the brands you use and other services you provide.

One trusted way to increase your profitability is to make full use of up- and cross-selling techniques.

Think back to you when you last bought an electrical item: were you offered the...

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Treatwell pro: blog your way to business success

22
August
2012
Treatwell pro: blog your way to business success

Once you've created a presence here on Wahanda, the next step is getting your voice heard.

Interacting in the community advice section of the site is a great way to help boost your business, but if you really want to make an impression, the best thing to do is set up a blog.

Forget posts on fashion, food and films, a professional blog on this very site can provide a platform to help your individual knowledge and expertise shine through. You don't have to bare your soul or even need to worry about coding or cropping images - simply write and then send your first article to editorial@wahanda.com along with a short biography that sums up who you are and what you do. We'll take care of the rest.

Still unsure about how blogging could benefit your business? Here are five ways in which...

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Treatwell pro: perfecting your Treatwell profile

06
August
2012
Treatwell pro: perfecting your Treatwell profile

Congratulations – you’ve signed up to Wahanda! You are now one step closer to reaching thousands more potential customers. But before you start welcoming hoards of happy clients through your doors, there’s one more very important thing to consider: your profile page.

As a health and beauty industry insider, I’m sure you’re aware that first impressions count. Here at Wahanda, the first thing visitors see when they click on your business name is your profile page – think of it as a hub for all your customer interactions. We’ve carefully designed the page so that you can display everything a potential visitor to your venue could possibly need, from all important contact numbers and maps, to a bit of background info about your business.

To help you get started (or to help add a bit of polish...

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Treatwell: Reach out to customers using Treatwell Connect

01
August
2012
Treatwell: Reach out to customers using Treatwell Connect

If you’re looking for new ways to connect to customers as well as getting your hands on a simple-to-use booking system for spas, salons, therapists and fitness and beauty professionals, then great news: Treatwell Connect is the answer.

Our online platform allows businesses to get listed on the site and sell directly to millions of customers through both Treatwell and our partner lastminute.com, while managing availability and scheduling appointments using the free diary management tool that comes as part of the Connect package. Giving you complete control, with Connect you can specify your availability and allow customers to book through the site 24/7 – ensuring that calendars are filled and reaching out directly to a plethora of health and beauty enthusiasts.

Businesses who sign up to...

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Treatwell pro: increase your occupancy rates

31
July
2012
Treatwell pro: increase your occupancy rates

CEO of Wahanda Lopo Champalimaud wrote for the Spa Business Association on how to make sure your off-peak times are put to good use...

One piece of feedback I regularly receive from within the beauty services sector is a frustration at the often relatively low occupancy that even successful salons and spas run at. Very few salons perform at anything above a 50% occupancy, which can be frustrating for owners as the majority of their costs are fixed (rent, rates, staffing etc) as well as not being the best use of time for employees.

Coupled with this, most beauty services charge the same prices for their treatments, whether you come in on a Monday morning (a traditionally quiet time) or a Saturday afternoon (very busy) and, often, very little is done to incentivise people to use services...

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Treatwell pro: Hilton report shows spas can influence hotel bookings

30
July
2012
Treatwell pro: Hilton report shows spas can influence hotel bookings

Offering a key insight into the motivators which drive global and regional hotel bookings, a new report by worldwide hotel chain Hilton has found that having a spa as part of the hotel site could make all the difference when it comes to sealing the deal with a booking. The survey of 6,000 international hotel visitors from across the UK, America, China and Australia found that 45% are more likely to book a hotel that offered a spa, with Chinese travellers in particular believing an available spa is a key incentive.

The figure is slightly lower for British customers, with just over a third (37%) stating that a spa would sway their booking decision; yet 68% of UK and 69% of international customers would be ‘likely to use the spa if one was offered at their hotel’.

For spa lovers who like to...

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