If you’re anything like me, being faced with a beauty department can be a very confusing experience. When you’ve got Chanel and Estee Lauder on your left; and Clinique and Elizabeth Arden on your right, how are you supposed to choose between it all? All of the sales girls look equally perfect and each product seems to make a more exciting claim than the next – but how do you decide which ones are actually worth spending your hard-earned money on?
No need to worry: the CEW (UK) Beauty Awards do a little bit of the hard work for you. Launched in 2006, the awards hunt down the best and most innovative products on the market, chosen by a panel of beauty industry experts. They all met last week to receive their package of free samples that they are all to judge (lucky devils) and the winners will be revealed during the prestigious Awards Ceremony on Friday 20th May at the InterContinental London Park Lane, where one product in each of the 24 categories will receive a fabulous Lalique 'Beauty Oscar’.
2011 brings some new contenders to the awards, including NARS, Balenciaga, OCCO, Melvita and Global Keratin. Some returning winners include Pond’s, Liz Earle, Neal’s Yard Remedies, Eve Lom and Crabtree & Evelyn.
The awards are sponsored by Superdrug and you can purchase all of the winning products as soon as they’re revealed by visiting the CEW (UK) Beauty Awards online shop at www.superdrug.com/cewuk.
Alex is a fresh, new intern at Treatwell, and she's very excited about finally being in London . She loves summer sunshine, music , dancing and writing about everything and anything, but has a bad habit of trying to do a million things at once... so don't blame her if she's running late!See my profile